About

Setting the new standard in men's underwear 

While designing our inagural batch of Maison du Coq underwear, there were many questions being exchanged

"What percentage of adult men are still running the same rotation of underwear they were in high school?"

"How come only women have a market for fashionable underwear?"

"How has nobody else thought of this exact idea yet?"

We set out to create something we felt the market lacked - high quality underwear, with ultimate ball comfort, in a design you're proud to wear. 

Underwear is the first thing you put on in the morning - it should be just as fashionable as everything else you plan to wear.  

For the man looking to breathe new life into his underwear drawer - Maison du Coq is here to help.

*Champagne and saber not included (yet)