Welcome to Maison du Coq, a Luxury Condo in your Pants
Maison du Coq, often taken as Maison shorthand, and our original flagship product 'The Coq Classics' is a unique and original take on men's pouch underwear, which is swiftly becoming the standard for millions of men across the world.
At Maison, we believe in pushing the apex of quality, comfort, and style to its maximum potential. We believe in leaving nothing on the table, since we found many competing underwear brands were doing exactly this.
We were born out of an observation made by out founder, who was shopping for underwear one cold winter night in 2024. Every "unique" or "designer" underwear brand on tiktok or instagram or even simply off search engines; they lacked character. A website filled with faceless models, unoriginal designs, tacky patterns. Seemingly countless underwear brands trying to capitalize on trends in the cheapest possible way while maintaining compliance with their private equity overlords. Nothing stood out.
Maison decided to change this. Through a blend of personable social media interaction, a human designed original concept, and countless hours of trial and error, we're taking the brick-by-brick approach to building a true brand of underwear that millions of guys will feel proud to wear.
Welcome to the Rooster House, enjoy your stay.
